The aim of public relations is to influence, direct and control public opinion and public opinion is at the very core of public relations.
Public opinion matters even if your company's name isn't a household word yet. Your reputation and corporate character can be tested in full public view and it won't necessarily occur as the result of mishap or misstep. Savvy organizations know that there's more to establishing and preserving a good reputation than just selling superior products, being competitive and avoiding crises. It's about maintaining corporate values and creating a vision for the future and your place in it. It's about positioning your company.
Your good name sets the tone for everything you say and do with customers, shareholders, and the community. The Kennedy Group will help you define and articulate the values and vision you want to be known by.